International Garment Fair Association (IGFA) has already started its promotion of the Source Zone 2019. The show has already gathered a lot of enthusiasm among the industry. IGFA will launch an integrated and focused campaign to ensure the message reaches maximum number of Trade Visitors, both domestic and international.
In the first phase, IGFA has planned road shows at the various part of the India to reach and get the right type of exhibiting companies so that a variety of the products is ensured. The second phase, leading up to the show, will target trade visitors, big players of the industry from all parts of the country and abroad.
Source Zone, 2019 will provide equal visibility to all the exhibitors. This fair will be publicized across India through advertisement in trade related magazines, press releases and promotion through multimedia. To reach out to all prospective sources, the AEPC and major garment Associations have extended its support towards making Source Zone 2019 a grand success. Some of the steps planned for publicity of the fair are:
|Mailing to 8000 members of AEPC to attract industry|
|Advertisement in trade related publication|
|Press releases and advertisements in print media and electronic media to generate maximum buzz and excitement.|
|Personal calls, e-mailers to target audience members.|
|Hoardings and banners at prominent sites.|
|Extensive Paid Social Media Campaigns|
|Weekly E-mailers & Updates|
|Extensive database of Buying Agents|
|Customized e-mailing & language specific tele-calling to overseas buyers.|